What separates a great marketer from a good marketer is applying some semblance of systems to your role.
What do I mean?
As a marketer, you can add sanity and predictability to your growth goals with daily, weekly and monthly tasks.
- Daily - email outreach for link building, join 3-5 social conversations, respond emails, sync with customer success/product, demo calls.
- Weekly - write a blog post, write a newsletter, optimize Google Ads, refresh Facebook Ads images, maintain Weekly metrics spreadsheet.
- Monthly - Monthly company reporting (churn, LTV, revenue, compare MoM delta), optimize landing pages, do channel analysis.
Make a list of daily, weekly and monthly tasks, and add them as a recurring task in your todo app, or set them up to your calendar.
If you don't schedule growth, growth doesn't happen.